Marketing & sales diagnosis
Why is customer acquisition cost (CAC) so high?
High CAC is usually a system problem, not only an advertising problem. The campaign may attract the wrong intent, but the offer, landing page, qualification, response time, sales conversion, retention, and attribution can all raise the true cost of acquiring a customer.
What to do next
- Separate cost per lead from cost per qualified opportunity and acquired customer.
- Compare CAC by audience, offer, channel, campaign, and sales owner.
- Check landing-page conversion, response time, qualification, close rate, and gross margin.
- Fix tracking gaps before moving budget based on incomplete platform reports.
Services that should work together
One commercial problem often crosses specialties; use these links to understand each service’s role.
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