Why do company websites fail to generate leads?
Most lead with company claims instead of the buyer problem, then lack proof, conversion paths, and measurement. A strong B2B website supports a long decision journey and captures buying intent.
Website conversion readiness test
Does Your Company Website Sell—or Just Look Good?
Assess messaging clarity, trust, conversion paths, and measurement on your company website.
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Signals of a website that sells
Clear messaging, focused service pages, documented case studies, objection-handling content, stage-appropriate CTAs, mobile speed, reliable analytics, and CRM-connected follow-up.
How the score is calculated
Each question scores from 0 to 3. The total becomes a percentage, while each dimension is normalized so dimensions with fewer questions are not disadvantaged. This is a directional diagnostic—not a commercial guarantee.
Frequently asked questions
What is a good B2B website readiness score?
A score above 67% suggests a sound base, but fix the weakest area before buying more traffic.
Will more traffic solve weak conversion?
No. Extra traffic multiplies waste when messaging, proof, or follow-up is weak.
Does this apply to e-commerce sites?
Yes as a foundation, though stores also need product-page, cart, checkout, and retention analysis.